Some amazing fashion news. I don’t usually write too much about fashion news, but just got news that my FAVOURITE style blogger, Aimee Song of Song of Style announced an exciting collaboration with Canadian etailer, eLUXE.
Song of Style for eLUXE merges Aimee’s unique style with the season’s hottest sweatshirt trend resulting in a limited run, six piece capsule collection of luxury t-shirts and sweatshirts available exclusively through the etailer this holiday season beginning December 4, 2013. Aimee Song through her style blog, Song of Style, has established herself as a go-to fashion voice for the digital age, fusing her personal vision with fashion’s must have styles; her looks resonate with a loyal global audience which includes a growing social media following of more than a million on Instagram. This new partnership will bring the Song of Style aesthetic to your own closet.
Song of Style’s voice is transformed into tangible fashion choices, perfect bold statements for the season. Aimee worked with the eLUXE team to create a collection that is wearable, sophisticated and on trend. Designed to be integrated and imagined by their wearer, the collection is both attainable and aspirational. A perfect cut tee and a sweatshirt in a classic crew or raw neck are available in chic dark storm and white, white and black or grey and black combinations. Priced from $40 to $90.
“For this collaboration I really wanted to hone in on my approach to fashion and style with my “Do Epic Chic” logo and my love for Los Angeles with the playful “VioLA”. The t-shirt and sweatshirt styles go perfectly with my effortless style of dressing and I’m excited to pair them with denim and sky-high heels this holiday. Working with eLUXE has been a great experience and I’m excited to share my designs with the Canadian market and beyond.” – Aimee Song 